Spotify New Remix Feature VS TIKTOK Tunes
According to Wall Street Journal, Spotify introducing a new remix feature Vs TikTok speed-up tunes and allowing subscribers to adjust speed, tempo, as well as mix tracks as they desired. The main aim of this revolutionary introducing new tool to compete at combating revenue loss from unauthorised remixes.
Now it appears that Spotify is introducing some sort of TikTok-like remixing tools in an effort to monetize its recent explosive success on the social media. According to the Wall Street Journal, Spotify is working on a set of functionalities that would give paid customers the ability to “speed up, mash-up, and otherwise edit” their preferred artists’ songs with the option to store them for later listening also.
One application for these tools will be making it possible for Spotify users to alter or control upon all function i.e. how fast or slow they play songs. Already big with youngsters and teenagers on TikTok, these music changes were made by 38% of all songs uploaded in 2023 compared with 25% in 2022 according to Pex content analysis firm data.
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Some of these more basic tools might be incorporated into the standard Spotify Premium subscription that starts from $10.99 (or $5.99 if you are a student) as per WSJ. Additional features would only then be available with the more expensive Supremium tier likely to include Spotify HiFi, its long awaited lossless audio feature.
But remixes on TikTok in fast forward may be intended for fun – bringing some variety and creative pizzazz to viral memes, trends, and dance routines; however, it is also possible that these tracks have been edited to dodge copyright protections or contractual disagreements that otherwise would have led to their deletion from the site.
On the other hand, artists and labels very often do not make money off of these modified songs because they are difficult to trace. Unlike this, Spotify’s approach could offer new revenue streams for musicians because remixes would be linked back to the original song recording.
However, according to reports from Spotify, they will not allow the sharing of such user-generated remixes via third-party services. Instead, the company wants to make it easier for artists to earn earnings or other forms of compensation without necessarily having to release various editions of their tracks on this platform. Artists like SZA have already adopted this method as she released four more versions of her hit single “Saturn” which include live version, sped up version, instrumental and a capella in February.
This is how Isabel LaRosa also went for faster takes on her music after noticing TikTok’s trend and nearly got the same amount of plays at Spotify with her quickened one entitled “I’m Yours” that she received with the initial song.
Conclusion
In view of the above, we can say that Spotify is trying to compete all the competitors in the market and now introducing new tool to compete the TikTok and also covering up revenue losses.
